When it comes to the arts, CVA Advertising & Marketing has always been involved in quality-of-life efforts that add to the enrichment of our culture. So when the West Texas Jazz Society needed a new lease on life a few years ago, they turned to CVA to relaunch their brand.
Their annual Jazz Party is the longest-running jazz party in the United States and has been in existence since 1967. CVA set out to create a new look for the Society and breathe new life into an important event that is known throughout the United States.
In 2021, despite the global pandemic, the West Texas Jazz Party set record ticket sales and generated new energy in music lovers from around the country. Now jazz is here to stay in West Texas, and CVA is happy to help keep the brand alive and swinging!