WEBSITE DEVELOPMENT & OPTIMIZATION

Face it. Your website is the foundation for long-term success for your business. It’s where you tell your story without the constraints of space or time. You need more than just a pretty website…you need a website with muscle. You need web analytics that gives you valuable insights and data. That’s why you need a marketing partner that will deliver results! That partner is CVA.

Our design approach and creative messaging, combined with over 20 years of web experience, are guaranteed to transform an underperforming website into a marketing powerhouse, and make you a marketing hero at the same time!

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Website Rebranding

Discover Odessa, formerly Odessa Visitors Bureau, needed rebranding and chose CVA to help them with their vision. The Discover Odessa team loved the idea of using the letter "O" circling around what can be discovered. We took that concept and developed a stunning campaign, showing the beauty and adventure to be discovered in the city of Odessa.

 

Discover Odessa went on to win 1st place for our website in the TACVB “People’s Choice” idea fair.

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GOVERNMENT & ADA COMPLIANT

ADA compliance is short for the Americans with Disabilities Act Standards for Accessible Design. What that means is that all electronic information and technology on your website—must be accessible to those with disabilities.

 

Businesses that fall under ADA Title (s) are required to develop a website that offers “reasonable accessibility” to people with disabilities. We helped the Permian Basin Workforce Development Board create an ADA complaint for the website that includes,

 

  • Creating alt tags for all images, videos, and audio files.  
  • Creating text transcripts for video and audio content. 
  • Identifying the site's language in the header code.
  • Offering alternatives and suggestions when users encounter input errors. 
  • Create a consistent, organized layout.

 

We want to make sure our client’s sites are exactly what the consumer needs to access them.

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Website Rebranding

MIdland Community theatre came to CVA seeking an update of their website to help promote each theatrical season for the theatre. After reviewing the existing website, CVA recommended a fully redesigned website in a mobile responsive format for ease of navigation and a content management system. In addition, CVA incorporated the theatre's history, play information, location, leadership, an integrated calendar and a third party link for on-line ticket sales.  
 
 
Once the basic website was completed and approved, CVA was asked to do an extensive archive on the site that encompassed all of the plays that the theatre had undertaken since 1946, including an extensive collection of photos, cast information and more for over 800 plays. CVA developed a database that made the navigation of this archive simple and user friendly, and resulted in a permanent record of the amazing history pictorial of Midland Community Theatre.
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Breakfast Sales

Breakfast sales achieved a 16% year-to-year sales increase in 2021 and eight locations had a 9% overall sales increase.

Breakfast Sales

Breakfast sales achieved a 16% year-to-year sales increase in 2021 and eight locations had a 9% overall sales increase.

Company Growth

Light up the Permian Basin DOUBLED its revenue after CVA enhanced its SEO and placed Google ads, increasing its clients by 100%.

Company Growth

Light up the Permian Basin DOUBLED its revenue after CVA enhanced its SEO and placed Google ads, increasing its clients by 100%.

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Historic Jazz Party

CVA built a digital and traditional campaign that increased awareness of the event, ultimately increasing attendance by 325%

Historic Jazz Party

CVA built a digital and traditional campaign that increased awareness of the event, ultimately increasing attendance by 325%

Strategic
Planning

 

Effective marketing begins with effective planning.  We’ll help you stay on your marketing plan and ahead of your competition.

 

Top-Notch
Creative

 

Your advertising must be creative, look great, and effectively sell your product or service. Period.

 

MEDIA
EXPERTISE

 

You expect your advertising to be creative, look great, and effectively sell your product or service.

 

WEB DEVELOPMENT & OPTIMIZATION

 

You need more than just a pretty website. You need measurable business results.